We recently had the opportunity to create a logo and identity set for a new church starting in Sacramento, California. Project Church will reach out to 30-somethings in the heart of downtown Sacramento, and will hopefully be a launching pad for additional church locations in the future. With their launch date set for January 2013, their goal is to minister to young, artistic, influential individuals in the area, so we wanted their logo to appeal to this demographic. We wanted to create something super simple that could translate well into other ministries (kids, youth, outreach, additional church sites, etc.). We used a simple arrow to show forward movement, and a mix of modern and traditional typography – together they form a clean, professional identity that will resonate with the culture of Sacramento. For the additional pieces, we incorporated subtle textures, unique color combinations, artistic photos of the city, and a hint of a retro-vibe to further emphasize the young, creative crowd Project Church is trying to attract.
Read more about the church’s vision and follow their journey at projectsacramento.com.