International Ministries encompasses many AG ministries that have a shared passion for lives transformed—reaching people, no matter where they are in the world. IM was in need of a rebranding that would bring more of a focus to the individual stories of each ministry, while still presenting itself as a whole made up of many parts. We designed and developed a new responsive website for them that features oversized photography and showcases specific stories from the field. We kept their site map simple, to better serve as a launchpad for learning about each ministry individually. To encourage missionaries to share their stories and spread their causes, we proposed having them use the hashtag #IaMpassionate when posting stories or photos to Facebook, Twitter, or Instagram. These stories would propigate as a collection of the work being done around the world by IM. Check out the site at iampassionate.org, and let us know what you think!