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Marketing Profs Daily Fix Feed

• Marketing Baby Carrots: Cool, Crisp & Conveniently Packaged September 8, 2010
  School’s starting again and so is the battle. Parents and schools are trying to push healthier snack choices for their kids as alternatives to the sugary, salty options they prefer. It’s a losing proposition … unless marketers can find ways to make healthy hip. Enter in Bolthouse Farms and 50 other growers of baby carrots. Yup. [...]
• Even Good Marketers Make Dumb Mistakes September 7, 2010
  At some point in your career, you must have made a dumb marketing mistake. Tell me I can't be the only one. You know what I mean - something you overlooked or got away from you, and you just didn't catch it. You may have swept it under the carpet and no one noticed. Lucky. But who's going to be bothered by it the most? We are!