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Content Rules: One Key Element That Can Set Your Content Apart July 28, 2010
One of the key messages of Content Rules—the book I’m writing with C.C. Chapman, to be published by Wiley this December—is that creating content as a cornerstone of your marketing offers your organization an enormous and unprecedented opportunity. Among them: • To engage directly with customers (or would-be customers) • To communicate with pers […]
3 Ways B2B Marketing Professionals Can Adapt to the Real-Time Web July 26, 2010
It’s no secret that modern B2B marketing is all about the web. B2B marketing is actively being shaped by the power of the Internet as a resource and researching tool for prospects and buyers alike. Add another layer of change when you consider the ability to share information in real time, and modern marketing can get [...]