Eurasia Region Launches the first ever Eurasia Cafe
We had the fantastic opportunity to work with one of our favorite clients to launch the Eurasia Cafe. The Eurasia Region along with consultant Charity Reeb launched their first ever Eurasia Cafe at The People’s Church in Salem, Oregon on April 11, 2010. This was a fun project to work on since it was different from most of the projects we do. A percentage of the proceeds go towards the Eurasia Region and their work with Unreached People Groups in Eurasia. We hope to see many more Eurasia Cafe’s launched so that we can be a part of this awesome idea. Below are some pictures of the visual identity pieces we designed including menu boards, packaging, signage, etc.
Know who you are and what you want
Many people want to know what they need to have prepared before meeting with us. It’s important that you nail down your business model, basic marketing strategy, and project goals. This will create a better playing field to start from and create a plan of action from.
Here are some simple questions to analyze and answer:
- What are you selling/offering?
- What are they going to pay for?
- Who is your target audience?
- Who are you trying to reach and what are they like?
- Who are your main competitors?
- Who are you competing with for clients?
- How are you different from your competitors?
- What makes your product or service a better choice?
- What image or personality do you want for your business?
- What can your potential clients relate to in your look, feel and words and how can that lead them to hire you or purchase your products?
- What’s your budget for the project? Your timeline?
- A budget is important to set as well as a timeline. This will help us better craft a plan to accomplish your goals within your priorities and means.
Starting It Off Right
This is our first blog post so we wanted to start it off right… and what better way to do that than to highlight a great throwback commercial to a past-time we all love here at Prodigy Pixel: working on a mac.
