Many people want to know what they need to have prepared before meeting with us. It’s important that you nail down your business model, basic marketing strategy, and project goals. This will create a better playing field to start from and create a plan of action from.

Here are some simple questions to analyze and answer:

• What are you selling/offering?
  • What are they going to pay for?
• Who is your target audience?
  • Who are you trying to reach and what are they like?
• Who are your main competitors?
  • Who are you competing with for clients?
• How are you different from your competitors?
  • What makes your product or service a better choice?
• What image or personality do you want for your business?
  • What can your potential clients relate to in your look, feel and words and how can that lead them to hire you or purchase your products?
• What’s your budget for the project? Your timeline?
  • A budget is important to set as well as a timeline. This will help us better craft a plan to accomplish your goals within your priorities and means.