The Baltic Initiative

Client: The Baltic Initiative

Project: Logo + Coffee Blend Label

Responsibilities: Design

One of our latest projects included a logo design and Eurasia Café coffee blend label for a new AG ministry called The Baltic Initiative. Their primary goal is to facilitate the planting and developing of local churches in the Baltic states of Lithuania, Latvia and Estonia. Since they are wanting to encourage the next generation of missionaries to commit to this region of the world, their main audience for their brand is college students and young adults. We wanted to create a logo that would resonate with this age group, so we created a modern emblem using clean, sans serif typography, unique color combinations, and a simple illustration of Baltic architecture. The coffee blend label resembles old, vintage design that is popular with younger generations. Proceeds from the sales of the Eurasia Café Baltic Blend will go towards The Baltic Initiative.