Influence – Trade Catalog

Client: Influence Resources

Project: Trade Catalog

Responsibilities: Design & Development

We recently finished up a redesign for Influence Resources’ trade publication catalog. Influence is the publishing arm of the Assemblies of God, producing books by pastors and church leaders across the country. This particular catalog will be seen by bookstore buyers only, not individual customers, so the information needed to be clear and concise, with few design elements to distract from the titles. Influence has an established brand that uses a modern black and white color scheme and clean linear elements to allow the book covers to shine. We reformatted and reorganized their former catalog to be more streamlined with their brand, as well as cost less to produce. With the use of icons and a consistent grid system, buyers will be able to quickly flip through the new catalog and find the information they need.

To learn more about Influence Resources and the books they publish, visit their website at www.influenceresources.com.